Satisfying and dissatisfying scenarios and two service incident Essay - 1

Satisfying and dissatisfying scenarios and two service incident analyses - Essay Example There are many satisfying service incidents that I have experienced, but I would like to share this particular experience with McDonald’s. McDonald’s is one of the leading firms in the fast food chain industry around the globe today. Fast food chain restaurants are very popular in today’s fast-paced world where everybody seems to be looking for an instant in almost everything. This incident happened on August 27, 2011, at around 3 o’clock in the afternoon. Together with my family, we enjoyed not just good tasting foods from McDonald’s, but including their fast and reliable service. It took only around less than 5 minutes and we enjoyed eating our orders. We were looking for nearby restaurants at that time. Our hunger and thirst were remarkable by then, but they subsided right away after we were able to receive product and service offerings based on our expectation. The researchers thought it would be much better to try McDonald’s instead of o ther restaurants because we were trying to consider the time and our level of hunger for food. It happened that McDonald’s was one of the nearby restaurants we saw so we considered it our primary choice. The researcher was so satisfied because there were many customers in the queue at that time but the service crew attendants did a remarkable favor for everyone. They ensured that customers’ orders have been taken already while they were still in the queue waiting their time to be served.

Strategies for analyzing and entering foreign markets Essay

Strategies for analyzing and entering foreign markets - Essay Example onal franchising is the strategy that gives the opportunity to an independent entrepreneur to operate a business under the name of another established brand name. International franchising helps businesses to expand into foreign markets using a franchise agreement. When franchises are expanded internationally, it opens new opportunities to new markets that the business could not have reached. International Franchising also allows businesses to take advantage of favorable government regulations in various countries. This helps to save money through the paid taxes. There are cultural differences that exist in various countries that might go a long way in killing the business in these countries. There is also financial risks involved when trying to expand the business into other countries. In analyzing foreign markets, firms first critically need to choose well the foreign market in which it would want to venture in. This would involve the analysis of the potential success of the business products in that market (Adam, 2001). The firm then requires gathering enough information to use in the analysis process. The information may include the knowledge about domestic government agencies, private agencies in that country as well as other private sources. In the analysis, it is also important for the firm to assess the possible risks in the foreign market. Firms choose their modes of entry into a foreign market through identification of the market, collection of information about the market, risk assessment, securing capital and space to carry out the